Nearly a decade ago, Seiromem Flowers & Design began with humble beginnings, a love for flowers and beautiful spaces, and a passion for creating moments people would remember long after the celebration ended.

I'm Jessica Durr, Owner and Lead Designer of Seiromem Flowers & Design, a Black-owned and woman-owned wedding planning, floral design, and event design firm based in Jacksonville, Florida.

When I started Seiromem, I couldn't have imagined all the beautiful celebrations, incredible clients, lessons, growth, and opportunities that would follow. What began with a vision and a willingness to build has grown into an established Jacksonville wedding and event firm providing wedding planning, custom floral design, and complete event design throughout Northeast Florida.

More Than Beautiful Events

For me, this work has always been about more than flowers, beautiful tables, or perfectly styled rooms.

It's about people.

It's the moment your closest family and friends gather in one room to celebrate your marriage. It's watching generations of a family come together for a milestone birthday. It's the emotion of walking into your reception and seeing a vision you've imagined for months finally brought to life.

Those are the moments we design for.

Our mission at Seiromem is to create intentional experiences that bring people together for life's most meaningful occasions—and to make those experiences feel uniquely personal to the people we're celebrating.

Your Celebration Should Feel Like You

After nearly ten years in the wedding and event industry, one belief continues to guide our work:

Beautiful design should never feel duplicated.

We don't believe your wedding should look like the wedding we designed last month, and we don't believe your celebration should be built around a predetermined package.

We begin with you—your story, your style, your venue, your priorities, and the way you want your guests to feel.

From there, we thoughtfully develop the details that bring everything together.

Whether you're looking for a Jacksonville wedding planner to guide you through the entire planning process, a wedding florist and floral designer to create unforgettable floral moments, or an event designer to completely transform your venue, our approach remains personal, intentional, and rooted in exceptional service.

Planning, Florals & Design Under One Roof

One of the greatest advantages of choosing Seiromem is our ability to see your celebration as a complete experience.

Wedding planning considers how the day will unfold.

Floral design brings life, texture, movement, and beauty into the space.

Event design connects the visual details—from florals and tablescapes to linens, candles, rentals, installations, and décor—into one cohesive environment.

Bringing these services together allows our team to consider both the beauty and the logistics behind your celebration. The result is an event that doesn't simply look beautiful—it feels thoughtfully considered from beginning to end.

A Decade of Creating Beautiful Memories

As Seiromem approaches its tenth year in business, I'm incredibly proud of how far we've come.

The business that began with humble roots has grown into a firm trusted with weddings and celebrations throughout Jacksonville, St. Augustine, Ponte Vedra, Amelia Island, St. Johns, and communities across Northeast Florida.

But growth has never changed the heart behind what we do.

Every client who chooses Seiromem is trusting us with a moment they can't recreate. We never take that responsibility lightly.

Today, we're fortunate to work with clients who appreciate our aesthetic, respect the creative process, value professional expertise, and want their celebration to feel elevated without losing what makes it personal.

Those are our people.

And if you're here looking for a Jacksonville wedding planner, wedding florist, floral designer, or event designer who will listen to your vision, guide you with experience, obsess over the details, and genuinely care about the experience you're creating for the people you love—we would be honored to meet you.

I'm Jessica, and together with the Seiromem team, I can't wait to create beautiful memories with you.

Beautiful Memories. Artfully Designed.