Intentionally limited to 8 guests per session to foster creativity and genuine connection.


8535 Baymeadows Rd, Suite 30, Jacksonville, FL

Intimate Floral Workshops Paired with Curated Activations

Come for the flowers. Stay for the experience.


The Bloom Experience is a monthly signature event series created to inspire creativity, cultivate meaningful connections, and celebrate intentional living. Hosted at our boutique shop in Jacksonville, FL, each 2-hour session combines hands-on floral artistry led by lead designer Jessica Durr with a featured lifestyle activation from exceptional local creators and partners.


No prior floral design experience is required. We provide all fresh blooms, tools, vessels, and expert guidance. You simply arrive ready to create, unwind, and connect.

What Your Bloom Experience Ticket Includes

Every guest receives a complete, all-inclusive luxury experience:

  • Professional Floral Instruction: Step-by-step guidance led by lead designer Jessica Durr.
  • Premium Seasonal Flowers: High-end, fresh blooms and lush greenery curated for the theme.
  • Luxury Vessel & Tools: A stylish vase to keep, plus full access to professional design tools during class.
  • Take-Home Creations: Walk away with your completed custom floral arrangement and your custom activation item.
  • Monthly Featured Activation: Hands-on lifestyle experience featuring perfume blending, candle making, beauty consultations, or custom artistry.
  • Refined Refreshments: Signature craft mocktails and chef-curated light bites served throughout the afternoon.
  • Community & Networking: Structured social time with Jacksonville's creative community in a beautifully styled setting.

Investment: $125 per guest

Note: Seating is capped at 8 attendees per session to maintain an intimate setting.

The Bridal Flower Lab: Specialized Workshops for Brides

Planning a wedding and looking for expert insight on event floral design? The Bridal Flower Lab is an educational, hands-on masterclass created specifically for brides and their VIP guests.

During this session, you will design a custom arrangement while gaining professional knowledge on:

  • How to establish a realistic wedding floral budget
  • Strategic flower placement for maximum visual impact
  • Seasonal flower availability and smart repurposing options
  • Ceremony and reception logistics, plus DIY vs. professional design realities
  • Preparation guidance for your formal florist consultation

Investment Options:

  • Single Bride Seat: $195
  • Bride + VIP Guest (Mother, Maid of Honor, or Friend): $325

Private Floral Workshops in Jacksonville, FL

Looking to host a private celebration? You can reserve our entire studio space and team for a custom, private Bloom Experience.

Ideal For:

Birthdays & Milestone Celebrations

Bridal Showers & Bridesmaid Luncheons

Corporate Team Building & Client Appreciation Events

Private Girls' Night Out Gatherings

Private experiences can be fully customized with specialized floral themes, tailored mocktail menus, custom catering, and private activations.


Investment: Private experiences start at $1,500.

Inquire About a Private Event

Frequently Asked Questions

Do I need prior floral design experience?

Not at all. Our workshops are designed to be fun and approachable for complete beginners while teaching legitimate professional floral design techniques.

What do I need to bring to class?

Just bring yourself. All fresh materials, tools, vessels, aprons, food, and beverages are provided for you.

Can I attend an experience alone?

Absolutely. Many of our guests attend independently. The Bloom Experience is designed to be welcoming and conducive to making new friends and connections.

Do I get to take my creation home?

Yes. You will leave with your custom floral arrangement in its vessel, as well as the unique item crafted during that month's featured activation (e.g., custom perfume, candle, or permanent jewelry).

What is the ticket cancellation policy?

Due to the advance ordering of fresh flowers, perishable goods, and customized materials, tickets are non-refundable. If you are unable to attend, you may transfer your ticket to a friend or family member.

Where are the workshops located?

All public sessions are held at our shop located at 8535 Baymeadows Rd, Suite 30, Jacksonville, FL.

Secure Your Seat at The Flower Table

Space is strictly capped at 8 guests per workshop to guarantee an intimate, hands-on environment.

Address: 8535 Baymeadows Rd, Suite 30, Jacksonville, FL

Seiromem Flowers & Design